I was dying with laughter when I read this story by the NY Post “LAUREN LINE DYING ON SHELVES” this morning. Really NYP? First of all, if you don’t know by now, nobody should take NY Post seriously. They are the Saddams and Osama’s of the celebrity gossip world. I work at the Bloomingdales on 59th Street. NY Post contacted a bunch of my coworkers including me and my manager about Lauren Conrad’s Line. They asked us if it’s really the number one celebrity line, how well it’s selling, etc. They gossip reporter, yes that’s what I called them because they have no journalistic integrity, was not happy with our answers so he told one of my coworkers the post will give her 500 dollars if she says something negative about Lauren Conrad’s line and quadruple that amount if the mainstream media picks up the story. My coworker refused his offer. So guess what the reporter did, he resorted to a fan and a fashion insider (yes, an unnamed fashion designer) as his sources
The truth is, Lauren Conrad’s line is in fact the number one celebrity line at Bloomingdales right now. Her clothes were sold out the day she made her in store appearance. Bloomingdales Vice Chairman Frank Doroff was so happy with the sales he decided to re-order more clothes. Bloomingales received the shipment last Friday (9/26/2008) and the clothes were on the shelves on Monday (9/29/2008). NY Post’s “investigative reporter” interviewed my coworkers and I on Wednesday (9/27/2008). Lauren’s clothes were sold out that time and when we told him we didn’t have her clothes on the shelve because they are sold out and waiting for new shipment, he nodded and said he was impressed. He then asked one of my coworkers when we were going to get more clothes and when we plan to put them on the shelves. I told him this Monday (9/29/2008). He never returned to the store and my manager never heard from him again.
Yes Lauren Conrad is up against Gwen Stefani‘s L.A.M.B. line, Mary-Kate Olsen‘s Elizabeth & James, but Lauren’s line has exceeded our expectations. Gwen Stefani clothing line isn’t really selling well but her shoe line is doing great. Mary – Kate Olsen’s E & J isn’t doing great either but the mainstream media won’t report that because because the Olsens have a good publicity team behind them that won’t let that happen.
Bloomingdales has no plans to drop Lauren Conrad’s line. Bloomingdales plan to sell more of Lauren’s Conrad’s clothes especially her high waisted skirts which I hear is selling really well in other department stores and boutiques.
By FP.
